Data Kurikulum Tahun 2022
Program Studi Komunikasi Pemasaran


Semester 1
Matakuliah Wajib
No Kode Nama Matakuliah (INA) Nama Matakuliah (ENG) SKS MBKM
1 UNV111 Bahasa Indonesia Indonesian Language 2
2 UNV113 Pendidikan Kewarganegaraan Civil Education 2
3 KOM101 Creative Thinking Creative Thinking 3
4 KOM102 Etika dan Filsafat Komunikasi Ethics and Communication Philosophy 3
5 KOM103 Fotografi Photography 3
6 KOM104 Pengantar Ilmu Komunikasi Introduction to Communication 3
7 UEU101 Bahasa Inggris 1 English Language 1 3
Total SKS 19


Semester 2
Matakuliah Wajib
No Kode Nama Matakuliah (INA) Nama Matakuliah (ENG) SKS MBKM
1 UNV114 Pendidikan Agama expand Religion Education 2
UNV115 Pend. Agama Islam Islamic Studies
UNV116 Pend. Agama Kristen Christian Studies
UNV117 Pend. Agama Katolik Cathlolic Studies
UNV118 Pend. Agama Hindu Hindusm Studies
UNV119 Pend. Agama Budha Budhism Studies
2 UNV121 Pendidikan Pancasila Pancasila Education 2
3 KOM201 Hukum dan Regulasi Komunikasi Law and Regulation of Communication 3
4 KOM202 Komunikasi Antar Pribadi Interpersonal Communication 3
5 KOM203 Psikologi Komunikasi Psychology of Communication 3
6 KOM204 Sosiologi Komunikasi Sociology of Communication 3
7 KOM205 Teori Komunikasi Theory of Communication 3
Total SKS 19


Semester 3
Matakuliah Wajib
No Kode Nama Matakuliah (INA) Nama Matakuliah (ENG) SKS MBKM
1 KOM302 Komunikasi Politik Politic of Communication 3
2 KOM303 Metode Penelitian Komunikasi Kuantitatif Quantitative Communication Research Method 3
3 MRC331 Marketing Marketing 3
4 MRC333 Marcomm Introduction Marcomm Introduction 3
5 MRC334 Event Management Event Management 3
6 UNV211 Kewirausahaan 1 Entrepreneurship 1 3
Total SKS 18
Maksimal SKS Matakuliah Pilihan 6
Matakuliah Pilihan expand
No Kode Nama Matakuliah (INA) Nama Matakuliah (ENG) SKS MBKM
1 MRC332 Brand Strategic Brand Strategic 3
Total SKS 3


Semester 4
Matakuliah Wajib
No Kode Nama Matakuliah (INA) Nama Matakuliah (ENG) SKS MBKM
1 KOM401 Bahasa Jurnalistik Indonesia Indonesian Journalistic Language 3
2 KOM404 Metode Penelitian Komunikasi Kualitatif Qualitative Communication Research Method 3
3 MRC431 Account Management Account Management 3
4 MRC432 Digital Marketing Communication Digital Marketing Communication 3
5 MRC433 Integrated Marketing Communication Integrated Marketing Communication 3
6 MRC434 Creative Media Strategic Creative Media Strategic 3
7 MRC435 Advertising Management Advertising Management 3
Total SKS 21


Semester 5
Matakuliah Wajib
No Kode Nama Matakuliah (INA) Nama Matakuliah (ENG) SKS MBKM
1 KOM501 Komunikasi Massa Mass Communication 3
2 KOM502 Komunikasi Organisasi Organization Communication 3
3 MRC531 Consumer Retention Management Consumer Retention Management 3
4 MRC532 Copywriting Copywriting 3
5 MRC533 Advertising Visual Communication Advertising Visual Communication 3
6 MRC534 Planning dan Buying Media Planning dan Buying Media 3
7 MRC535 Marcomm Proposal Marcomm Proposal 3
Total SKS 21


Semester 6
Matakuliah Wajib
No Kode Nama Matakuliah (INA) Nama Matakuliah (ENG) SKS MBKM
1 KOM603 Semiotika Semiotics 3
2 MRC631 Media Habit Media Habit 3
3 MRC632 E-Commerce E-Commerce 3
4 MRC633 Marketing Research Marketing Research 3
5 MRC635 Marcomm Campaign Marcomm Campaign 3
6 UNV321 Bahasa Inggris 2 English Language 2 3
Total SKS 18


Semester 7
Matakuliah Wajib
No Kode Nama Matakuliah (INA) Nama Matakuliah (ENG) SKS MBKM
1 KOM702 Seminar dan Teknik Penulisan Ilmiah Seminars and Scientific Writing Techniques 3
2 KOM721 Consumer Insight Consumer Insight 3
3 MRC722 Public Service Advertising Public Service Advertising 3
4 MRC731 Advertising Commercial Production Advertising Commercial Production 3
5 UNV411 Bahasa Inggris 3 English Language 3 3
Total SKS 15


Semester 8
Matakuliah Wajib
No Kode Nama Matakuliah (INA) Nama Matakuliah (ENG) SKS MBKM
1 UNV811 Tugas Akhir (Skripsi) Thesis 6
Total SKS 6


Total SKS Matakuliah Wajib 137
Total SKS Matakuliah Pilihan 3
Total SKS Ketersediaan Matakuliah 140
Total SKS Lulus 144