Data Kurikulum Tahun 2019
Program Studi Komunikasi Pemasaran
Semester 1
No
Kode
Nama Matakuliah
Course Name
SKS
Semester
W/P
1
KOM101
Creative Thinking
Creative Thinking
3
1
W
2
KOM102
Etika dan Filsafat Komunikasi
Ethics and Communication Philosophy
3
1
W
3
KOM104
Pengantar Ilmu Komunikasi
Introduction to Communication
3
1
W
4
UEU100
Pendidikan Karakter Unggul (Agama, Kewarganegaraan, Pancasila, Bahasa Indonesia)
Excellent Character Education (Religion, Civil Education, Pancasila, Indonesian Language)
8
1
W
5
UEU101
Bahasa Inggris 1
English Language 1
3
1
W
Semester 2
No
Kode
Nama Matakuliah
Course Name
SKS
Semester
W/P
1
KOM103
Fotografi
Photography
3
2
W
2
KOM201
Hukum dan Regulasi Komunikasi
Law and Regulation of Communication
3
2
W
3
KOM202
Komunikasi Antar Pribadi
Interpersonal Communication
3
2
W
4
KOM203
Psikologi Komunikasi
Psychology of Communication
3
2
W
5
KOM204
Sosiologi Komunikasi
Sociology of Communication
3
2
W
6
KOM205
Teori Komunikasi
Theory of Communication
3
2
W
Semester 3
No
Kode
Nama Matakuliah
Course Name
SKS
Semester
W/P
1
KOM302
Komunikasi Politik
Politic of Communication
3
3
W
2
KOM303
Metode Penelitian Komunikasi Kuantitatif
Quantitative Communication Research Method
3
3
W
3
MRC331
Marketing
Marketing
3
3
W
4
MRC332
Brand Strategic
Brand Strategic
3
3
P
5
MRC333
Marcomm Introduction
Marcomm Introduction
3
3
W
6
MRC334
Event Management
Event Management
3
3
W
7
UNV211
Kewirausahaan 1
Entrepreneurship 1
3
3
W
Semester 4
No
Kode
Nama Matakuliah
Course Name
SKS
Semester
W/P
1
KOM401
Bahasa Jurnalistik Indonesia
Indonesian Journalistic Language
3
4
W
2
KOM404
Metode Penelitian Komunikasi Kualitatif
Qualitative Communication Research Method
3
4
W
3
MRC431
Account Management
Account Management
3
4
W
4
MRC432
Digital Marketing Communication
Digital Marketing Communication
3
4
W
5
MRC433
Integrated Marketing Communication
Integrated Marketing Communication
3
4
W
6
MRC434
Creative Media Strategic
Creative Media Strategic
3
4
W
7
MRC435
Advertising Management
Advertising Management
3
4
W
Semester 5
No
Kode
Nama Matakuliah
Course Name
SKS
Semester
W/P
1
KOM501
Komunikasi Massa
Mass Communication
3
5
W
2
KOM502
Komunikasi Organisasi
Organization Communication
3
5
W
3
MRC531
Consumer Retention Management
Consumer Retention Management
3
5
W
4
MRC532
Copywriting
Copywriting
3
5
W
5
MRC533
Advertising Visual Communication
Advertising Visual Communication
3
5
W
6
MRC534
Planning and Buying Media
Planning and Buying Media
3
5
W
7
MRC535
Marcomm Proposal
Marcomm Proposal
3
5
W
Semester 6
No
Kode
Nama Matakuliah
Course Name
SKS
Semester
W/P
1
KOM603
Semiotika
Semiotics
3
6
W
2
MRC631
Media Habit
Media Habit
3
6
W
3
MRC632
E-Commerce
E-Commerce
3
6
W
4
MRC633
Marketing Research
Marketing Research
3
6
W
5
MRC635
Marcomm Campaign
Marcomm Campaign
3
6
W
6
UNV321
Bahasa Inggris 2
English Language 2
3
6
W
Semester 7
No
Kode
Nama Matakuliah
Course Name
SKS
Semester
W/P
1
KOM702
Seminar dan Teknik Penulisan Ilmiah
Seminars and Scientific Writing Techniques
3
7
W
2
KOM721
Consumer Insight
Consumer Insight
2
7
W
3
MRC722
Public Service Advertising
Public Service Advertising
2
7
W
4
MRC731
Advertising Commercial Production
Advertising Commercial Production
3
7
W
5
UNV411
Bahasa Inggris 3
English Language 3
3
7
W
Semester 8
No
Kode
Nama Matakuliah
Course Name
SKS
Semester
W/P
1
UNV811
Tugas Akhir (Skripsi)
Thesis
6
8
W
Konversi MBKM (Mahasiswa UEU)
No
Kode
Nama Matakuliah
Course Name
SKS
Semester
W/P
1
MBK001
Kepemimpinan
Leadership
2
P
2
MBK002
Tanggungjawab
Responsibility
2
P
3
MBK003
Keingintahuan
Curiosity
2
P
4
MBK004
Inisiatif
Initiative
2
P
5
MBK005
Ketekunan
Diligence
2
P
6
MBK006
Kemampuan Bekerjasama
Ability to Cooperate
2
P
7
MBK007
Kemampuan Beradaptasi
Adaptability
2
P
8
MBK008
Kedisiplinan
Discipline
2
P
9
MBK009
Kemampuan Berkomunikasi
Communicating Ability
2
P
10
MBK010
Kemampuan Berpikir Kritis
Critical Thinking Ability
2
P
11
MBK011
Kemampuan Berpikir Analitis
Analytical Thinking Ability
2
P
12
MBK012
Kreativitas
Creativity
2
P
13
MBK013
Kemampuan Literasi Baru (Literasi Data Digital)
New Literacy Capabilities (Digital Data Literacy)
2
P
14
MBK014
Kemampuan Manajemen Diri
Self-Management Ability
2
P
15
MBK015
Kemampuan Memecahkan Masalah
Problem Solving Ability
2
P
16
MBK100
Modul Nusantara
Nusantara Module
4
P
17
UNV612
Kuliah Kerja Nyata
Community Service Program
3
W
18
UNV711
Magang / KP
Internship
3
W
Konversi MBKM (Mahasiswa Luar UEU)
No
Kode
Nama Matakuliah
Course Name
SKS
Semester
W/P
1
UEU123
Modul Nusantara
Nusantara Module
2
P
Keterangan :
W
:
Wajib /
Compulsory
P
:
Pilihan /
Selection