Data Kurikulum Tahun 2019
Program Studi Komunikasi Pemasaran


Semester 1
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 KOM101 Creative Thinking Creative Thinking 3 1 W
2 KOM102 Etika dan Filsafat Komunikasi Ethics and Communication Philosophy 3 1 W
3 KOM104 Pengantar Ilmu Komunikasi Introduction to Communication 3 1 W
4 UEU100 Pendidikan Karakter Unggul (Agama, Kewarganegaraan, Pancasila, Bahasa Indonesia) Excellent Character Education (Religion, Civil Education, Pancasila, Indonesian Language) 8 1 W
5 UEU101 Bahasa Inggris 1 English Language 1 3 1 W

Semester 2
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 KOM103 Fotografi Photography 3 2 W
2 KOM201 Hukum dan Regulasi Komunikasi Law and Regulation of Communication 3 2 W
3 KOM202 Komunikasi Antar Pribadi Interpersonal Communication 3 2 W
4 KOM203 Psikologi Komunikasi Psychology of Communication 3 2 W
5 KOM204 Sosiologi Komunikasi Sociology of Communication 3 2 W
6 KOM205 Teori Komunikasi Theory of Communication 3 2 W

Semester 3
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 KOM302 Komunikasi Politik Politic of Communication 3 3 W
2 KOM303 Metode Penelitian Komunikasi Kuantitatif Quantitative Communication Research Method 3 3 W
3 MRC331 Marketing Marketing 3 3 W
4 MRC332 Brand Strategic Brand Strategic 3 3 P
5 MRC333 Marcomm Introduction Marcomm Introduction 3 3 W
6 MRC334 Event Management Event Management 3 3 W
7 UNV211 Kewirausahaan 1 Entrepreneurship 1 3 3 W

Semester 4
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 KOM401 Bahasa Jurnalistik Indonesia Indonesian Journalistic Language 3 4 W
2 KOM404 Metode Penelitian Komunikasi Kualitatif Qualitative Communication Research Method 3 4 W
3 MRC431 Account Management Account Management 3 4 W
4 MRC432 Digital Marketing Communication Digital Marketing Communication 3 4 W
5 MRC433 Integrated Marketing Communication Integrated Marketing Communication 3 4 W
6 MRC434 Creative Media Strategic Creative Media Strategic 3 4 W
7 MRC435 Advertising Management Advertising Management 3 4 W

Semester 5
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 KOM501 Komunikasi Massa Mass Communication 3 5 W
2 KOM502 Komunikasi Organisasi Organization Communication 3 5 W
3 MRC531 Consumer Retention Management Consumer Retention Management 3 5 W
4 MRC532 Copywriting Copywriting 3 5 W
5 MRC533 Advertising Visual Communication Advertising Visual Communication 3 5 W
6 MRC534 Planning and Buying Media Planning and Buying Media 3 5 W
7 MRC535 Marcomm Proposal Marcomm Proposal 3 5 W

Semester 6
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 KOM603 Semiotika Semiotics 3 6 W
2 MRC631 Media Habit Media Habit 3 6 W
3 MRC632 E-Commerce E-Commerce 3 6 W
4 MRC633 Marketing Research Marketing Research 3 6 W
5 MRC635 Marcomm Campaign Marcomm Campaign 3 6 W
6 UNV321 Bahasa Inggris 2 English Language 2 3 6 W

Semester 7
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 KOM702 Seminar dan Teknik Penulisan Ilmiah Seminars and Scientific Writing Techniques 3 7 W
2 KOM721 Consumer Insight Consumer Insight 2 7 W
3 MRC722 Public Service Advertising Public Service Advertising 2 7 W
4 MRC731 Advertising Commercial Production Advertising Commercial Production 3 7 W
5 UNV411 Bahasa Inggris 3 English Language 3 3 7 W

Semester 8
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 UNV811 Tugas Akhir (Skripsi) Thesis 6 8 W

Konversi MBKM (Mahasiswa UEU)
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 MBK001 Kepemimpinan Leadership 2 P
2 MBK002 Tanggungjawab Responsibility 2 P
3 MBK003 Keingintahuan Curiosity 2 P
4 MBK004 Inisiatif Initiative 2 P
5 MBK005 Ketekunan Diligence 2 P
6 MBK006 Kemampuan Bekerjasama Ability to Cooperate 2 P
7 MBK007 Kemampuan Beradaptasi Adaptability 2 P
8 MBK008 Kedisiplinan Discipline 2 P
9 MBK009 Kemampuan Berkomunikasi Communicating Ability 2 P
10 MBK010 Kemampuan Berpikir Kritis Critical Thinking Ability 2 P
11 MBK011 Kemampuan Berpikir Analitis Analytical Thinking Ability 2 P
12 MBK012 Kreativitas Creativity 2 P
13 MBK013 Kemampuan Literasi Baru (Literasi Data Digital) New Literacy Capabilities (Digital Data Literacy) 2 P
14 MBK014 Kemampuan Manajemen Diri Self-Management Ability 2 P
15 MBK015 Kemampuan Memecahkan Masalah Problem Solving Ability 2 P
16 MBK100 Modul Nusantara Nusantara Module 4 P
17 UNV612 Kuliah Kerja Nyata Community Service Program 3 W
18 UNV711 Magang / KP Internship 3 W

Konversi MBKM (Mahasiswa Luar UEU)
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 UEU123 Modul Nusantara Nusantara Module 2 P
Keterangan :
W : Wajib / Compulsory
P : Pilihan / Selection