Data Kurikulum Tahun 2022
Program Studi Komunikasi Pemasaran


Semester 1
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 KOM101 Creative Thinking Creative Thinking 3 1 W
2 KOM102 Etika dan Filsafat Komunikasi Ethics and Communication Philosophy 3 1 W
3 KOM104 Pengantar Ilmu Komunikasi Introduction to Communication 3 1 W
4 UEU101 Bahasa Inggris 1 English Language 1 3 1 W
5 UNV111 Bahasa Indonesia Indonesian Language 2 1 W
6 UNV113 Pendidikan Kewarganegaraan Civil Education 2 1 W
7 UNV114 Pendidikan Agama Religion Education 2 1 W
8 UNV115 Pend. Agama Islam Islamic Studies 2 1 W
9 UNV116 Pend. Agama Kristen Christian Studies 2 1 W
10 UNV117 Pend. Agama Katolik Cathlolic Studies 2 1 W
11 UNV118 Pend. Agama Hindu Hindusm Studies 2 1 W
12 UNV119 Pend. Agama Budha Budhism Studies 2 1 W
13 UNV121 Pendidikan Pancasila Pancasila Education 2 1 W

Semester 2
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 KOM103 Fotografi Photography 3 2 W
2 KOM201 Hukum dan Regulasi Komunikasi Law and Regulation of Communication 3 2 W
3 KOM202 Komunikasi Antar Pribadi Interpersonal Communication 3 2 W
4 KOM203 Psikologi Komunikasi Psychology of Communication 3 2 W
5 KOM204 Sosiologi Komunikasi Sociology of Communication 3 2 W
6 KOM205 Teori Komunikasi Theory of Communication 3 2 W

Semester 3
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 KOM302 Komunikasi Politik Politic of Communication 3 3 W
2 KOM303 Metode Penelitian Komunikasi Kuantitatif Quantitative Communication Research Method 3 3 W
3 MRC331 Marketing Marketing 3 3 W
4 MRC332 Brand Strategic Brand Strategic 3 3 P
5 MRC333 Marcomm Introduction Marcomm Introduction 3 3 W
6 MRC334 Event Management Event Management 3 3 W
7 UNV211 Kewirausahaan 1 Entrepreneurship 1 3 3 W

Semester 4
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 KOM401 Bahasa Jurnalistik Indonesia Indonesian Journalistic Language 3 4 W
2 KOM404 Metode Penelitian Komunikasi Kualitatif Qualitative Communication Research Method 3 4 W
3 MRC431 Account Management Account Management 3 4 W
4 MRC432 Digital Marketing Communication Digital Marketing Communication 3 4 W
5 MRC433 Integrated Marketing Communication Integrated Marketing Communication 3 4 W
6 MRC434 Creative Media Strategic Creative Media Strategic 3 4 W
7 MRC435 Advertising Management Advertising Management 3 4 W

Semester 5
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 KOM501 Komunikasi Massa Mass Communication 3 5 W
2 KOM502 Komunikasi Organisasi Organization Communication 3 5 W
3 MRC531 Consumer Retention Management Consumer Retention Management 3 5 W
4 MRC532 Copywriting Copywriting 3 5 W
5 MRC533 Advertising Visual Communication Advertising Visual Communication 3 5 W
6 MRC534 Planning dan Buying Media Planning dan Buying Media 3 5 W
7 MRC535 Marcomm Proposal Marcomm Proposal 3 5 W

Semester 6
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 KOM603 Semiotika Semiotics 3 6 W
2 MRC631 Media Habit Media Habit 3 6 W
3 MRC632 E-Commerce E-Commerce 3 6 W
4 MRC633 Marketing Research Marketing Research 3 6 W
5 MRC635 Marcomm Campaign Marcomm Campaign 3 6 W
6 UNV321 Bahasa Inggris 2 English Language 2 3 6 W

Semester 7
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 KOM702 Seminar dan Teknik Penulisan Ilmiah Seminars and Scientific Writing Techniques 3 7 W
2 KOM721 Consumer Insight Consumer Insight 3 7 W
3 MRC722 Public Service Advertising Public Service Advertising 3 7 W
4 MRC731 Advertising Commercial Production Advertising Commercial Production 3 7 W
5 UNV411 Bahasa Inggris 3 English Language 3 3 7 W

Semester 8
No Kode Nama Matakuliah Course Name SKS Semester W/P
1 UNV811 Tugas Akhir (Skripsi) Thesis 6 8 W
Keterangan :
W : Wajib / Compulsory
P : Pilihan / Selection