Data Kurikulum Tahun 2019
Program Studi Komunikasi Pemasaran


Semester 1
No Kode Nama Matakuliah Course Name SKS Semester Wajib
1 KOM101 Creative Thinking Creative Thinking 3 1 Wajib
2 KOM102 Etika dan Filsafat Komunikasi Ethics and Communication Philosophy 3 1 Wajib
3 KOM103 Fotografi Photography 3 1 Wajib
4 KOM104 Pengantar Ilmu Komunikasi Introduction to Communication 3 1 Wajib
5 UNV111 Bahasa Indonesia Indonesian Language 2 1 Wajib
6 UNV112 Bahasa Inggris 1 English Language 1 3 1 Wajib
7 UNV113 Pendidikan Kewarganegaraan Civil Education 2 1 Wajib

Semester 2
No Kode Nama Matakuliah Course Name SKS Semester Wajib
1 KOM201 Hukum dan Regulasi Komunikasi Law and Regulation of Communication 3 2 Wajib
2 KOM202 Komunikasi Antar Pribadi Interpersonal Communication 3 2 Wajib
3 KOM203 Psikologi Komunikasi Psychology of Communication 3 2 Wajib
4 KOM204 Sosiologi Komunikasi Sociology of Communication 3 2 Wajib
5 KOM205 Teori Komunikasi Theory of Communication 3 2 Wajib
6 UNV114 Pendidikan Agama Religion Studies 2 2 Wajib
7 UNV115 Pend. Agama Islam Islamic Studies 2 2 Pilihan
8 UNV116 Pend. Agama Kristen Christian Studies 2 2 Pilihan
9 UNV117 Pend. Agama Katolik Cathlolic Studies 2 2 Pilihan
10 UNV118 Pend. Agama Hindu Hindusm Studies 2 2 Pilihan
11 UNV119 Pend. Agama Budha Budhism Studies 2 2 Pilihan
12 UNV121 Pendidikan Pancasila Pancasila Education 2 2 Wajib

Semester 3
No Kode Nama Matakuliah Course Name SKS Semester Wajib
1 KOM302 Komunikasi Politik Politic of Communication 3 3 Wajib
2 KOM303 Metode Penelitian Komunikasi Kuantitatif Quantitative Communication Research Method 3 3 Wajib
3 MRC331 Marketing Marketing 3 3 Wajib
4 MRC332 Brand Strategic Brand Strategic 3 3 Pilihan
5 MRC333 Marcomm Introduction Marcomm Introduction 3 3 Wajib
6 MRC334 Event Management Event Management 3 3 Wajib
7 UNV211 Kewirausahaan 1 Entrepreneurship 1 3 3 Wajib

Semester 4
No Kode Nama Matakuliah Course Name SKS Semester Wajib
1 KOM401 Bahasa Jurnalistik Indonesia Indonesian Journalistic Language 3 4 Wajib
2 KOM404 Metode Penelitian Komunikasi Kualitatif Qualitative Communication Research Method 3 4 Wajib
3 MRC431 Account Management Account Management 3 4 Wajib
4 MRC432 Digital Marketing Communication Digital Marketing Communication 3 4 Wajib
5 MRC433 Integrated Marketing Communication Integrated Marketing Communication 3 4 Wajib
6 MRC434 Creative Media Strategic Creative Media Strategic 3 4 Wajib
7 MRC435 Advertising Management Advertising Management 3 4 Wajib

Semester 5
No Kode Nama Matakuliah Course Name SKS Semester Wajib
1 KOM501 Komunikasi Massa Mass Communication 3 5 Wajib
2 KOM502 Komunikasi Organisasi Organization Communication 3 5 Wajib
3 MRC531 Consumer Retention Management Consumer Retention Management 3 5 Wajib
4 MRC532 Copywriting Copywriting 3 5 Wajib
5 MRC533 Advertising Visual Communication Advertising Visual Communication 3 5 Wajib
6 MRC534 Planning and Buying Media Planning and Buying Media 3 5 Wajib
7 MRC535 Marcomm Proposal Marcomm Proposal 3 5 Wajib

Semester 6
No Kode Nama Matakuliah Course Name SKS Semester Wajib
1 KOM603 Semiotika Semiotics 3 6 Wajib
2 MRC631 Media Habit Media Habit 3 6 Wajib
3 MRC632 E-Commerce E-Commerce 3 6 Wajib
4 MRC633 Marketing Research Marketing Research 3 6 Wajib
5 MRC635 Marcomm Campaign Marcomm Campaign 3 6 Wajib
6 UNV321 Bahasa Inggris 2 English Language 2 3 6 Wajib
7 UNV612 Kuliah Kerja Nyata Community Service Program 3 6 Wajib

Semester 7
No Kode Nama Matakuliah Course Name SKS Semester Wajib
1 KOM702 Seminar dan Teknik Penulisan Ilmiah Seminars and Scientific Writing Techniques 3 7 Wajib
2 KOM721 Consumer Insight Consumer Insight 2 7 Wajib
3 MRC722 Public Service Advertising Public Service Advertising 2 7 Wajib
4 MRC731 Advertising Commercial Production Advertising Commercial Production 3 7 Wajib
5 UNV411 Bahasa Inggris 3 English Language 3 3 7 Wajib
6 UNV711 Magang / KP Internship 3 7 Wajib

Semester 8
No Kode Nama Matakuliah Course Name SKS Semester Wajib
1 UNV811 Tugas Akhir (Skripsi) Thesis 6 8 Wajib

Konversi MBKM (Mahasiswa UEU)
No Kode Nama Matakuliah Course Name SKS Semester Wajib
1 MBK001 Kepemimpinan Leadership 2 Pilihan
2 MBK002 Tanggungjawab Responsibility 2 Pilihan
3 MBK003 Keingintahuan Curiosity 2 Pilihan
4 MBK004 Inisiatif Initiative 2 Pilihan
5 MBK005 Ketekunan Diligence 2 Pilihan
6 MBK006 Kemampuan Bekerjasama Ability to Cooperate 2 Pilihan
7 MBK007 Kemampuan Beradaptasi Adaptability 2 Pilihan
8 MBK008 Kedisiplinan Discipline 2 Pilihan
9 MBK009 Kemampuan Berkomunikasi Communicating Ability 2 Pilihan
10 MBK010 Kemampuan Berpikir Kritis Critical Thinking Ability 2 Pilihan
11 MBK011 Kemampuan Berpikir Analitis Analytical Thinking Ability 2 Pilihan
12 MBK012 Kreativitas Creativity 2 Pilihan
13 MBK013 Kemampuan Literasi Baru (Literasi Data Digital) New Literacy Capabilities (Digital Data Literacy) 2 Pilihan
14 MBK014 Kemampuan Manajemen Diri Self-Management Ability 2 Pilihan
15 MBK015 Kemampuan Memecahkan Masalah Problem Solving Ability 2 Pilihan
16 MBK100 Modul Nusantara Nusantara Module 4 Pilihan

Konversi MBKM (Mahasiswa Luar UEU)
No Kode Nama Matakuliah Course Name SKS Semester Wajib
1 UEU123 Modul Nusantara Nusantara Module 2 Pilihan